R U Serious Him

This Rue Broca fragrance is manly purity in a bottle. Picture this: You've just finished a crisp morning run, the kind where the air is cool but the sun's just starting to warm up, and you're on top of the world. You're heading back to your essentials, and this Eau de Parfum is the secret weapon in your line-up. R U Serious Him is Rue Broca's signature scent for the guy who embraces both boldness and simplicity.

When you spray on R U Serious Him, it starts with a scent reminiscent of fresh citrus, that vibrant zest which is invigorating and clean. Then, as it settles, it feels like you've stepped into a rich leather store, enveloped by that smooth, classic aroma. Whether you’re in a sleek blazer or your favorite worn-out jeans, this scent plays along, elevating your entire vibe with ease. Released in the heart of Rue Broca's innovative phase, this cologne stands as a testament to manly purity, firm and confident as the name suggests. Easy to wear but impossible to forget, it's the splash of sophistication that every young man wants. Perfect for date nights, weekend get-togethers, or even a solo shopping spree. When someone wonders what pure instinct smells like, they'll know it’s R U Serious Him by Rue Broca.