John Varvatos Artisan Pure

John Varvatos Artisan Pure cologne is summer bottled. Meet John Varvatos Artisan Pure, the Eau de Toilette that’s got "sunshine" written all over it. This scent is what you grab when you're ready to transition from chilled poolside vibes to a breezy evening hanging out with your crew. Right from the first spritz, it feels like you've stepped into a lush citrus grove under the warm sun, then it moves, over time, to feel a like a crisp white tee hanging in the sea breeze.

And that's the magic of this John Varvatos signature. It's fresh and clean, yet somehow still packs a bit of edgy sophistication—much like the man who wears it. Designed with a scent profile that seamlessly blends citrus notes and fresh herbs, it feels like the best of summer bottled in a beautiful, earthy-flavored bottle waiting for you to make it your new go-to signature.Now, that’s the Artisan Pure effect. It's as refreshing as it sounds, perfect for lounging al fresco or a casual beachside get-together.